How to Compare Beetroot Prices (and What's in a Serving)

Price per serving — the total price divided by how many servings a container holds — is what actually makes two beetroot supplements comparable, since bottle size, serving size and sale pricing all vary by brand. Electric Tiger Beetroot works out to about $0.48 a serving on its lowest subscription price; fresh beetroot at a grocery store is cheaper still, but it's a different kind of purchase — unmeasured, and requiring prep.

What our beetroot supplement costs per serving

Electric Tiger Beetroot is as low as $14.39 a bottle on subscription (the largest multi-bottle discount), with 30 two-capsule servings per bottle — $14.39 ÷ 30 ≈ $0.48 a serving. That's a fixed, measured 1300 mg of whole organic beetroot powder each time, with nothing else added to the facts panel.

Fresh beetroot versus a capsule

Fresh beetroot is typically one of the less expensive vegetables at a grocery store, and buying it whole is the cheapest way to get the root itself. What it doesn't offer is a fixed, pre-measured dose — a raw beet's weight varies from root to root, and cooking, peeling and prep take time a capsule skips. Neither form has a published nitrate content, so "cheaper" and "more concentrated" aren't the same comparison; see types of beetroot compared for how the forms actually differ.

Beetroot's nutritional value

Per 100 g, raw beetroot provides roughly 43 kilocalories, 1.6 g of protein, 9.6 g of carbohydrate (about 6.8 g of it natural sugar), 2.8 g of fiber, 325 mg of potassium, 0.33 mg of manganese and small amounts of vitamin C, folate and B vitamins (USDA FoodData Central). Cooking in water can leach out some of the water-soluble vitamins (vitamin C, folate) into the cooking liquid, while roasting or steaming tends to retain more of them; pickled beetroot carries added sodium from the brine that raw or roasted beetroot doesn't. A dried-powder capsule serving is a much smaller weight of concentrated root than a 100 g fresh serving, so its nutrient content per capsule serving is correspondingly smaller — we haven't independently tested and published exact numbers for our capsule specifically.

Are beetroot pills actually worth it?

That depends on what you're buying it for. As a convenient, no-prep, fixed-dose way to add whole beetroot powder to a routine, a capsule does what it says: 1300 mg of the dried root, consistently, without cooking. What it doesn't do is guarantee a specific nitrate amount or a performance effect — a 2023 lab analysis of 50 commercial beetroot supplements found nitrate content varied widely between products regardless of price or marketing claims, and most fell well short of both fresh beetroot and the doses used in performance trials. A higher price doesn't reliably mean a more concentrated product, and a lower price doesn't necessarily mean a worse one; see how to choose a good beetroot supplement for what to actually check.

Questions people ask

How much does beetroot cost?

Fresh beetroot is generally one of the less expensive vegetables, priced by weight and varying by region, season and whether it's sold loose or bunched with greens attached. A supplement capsule is priced per serving instead — see the math above for ours.

What's the nutritional value of beetroot per 100 g?

Roughly 43 kcal, 1.6 g protein, 9.6 g carbohydrate, 2.8 g fiber, 325 mg potassium and 0.33 mg manganese (USDA FoodData Central) — see what is beetroot for the fuller nutrient profile.

Is a more expensive beetroot supplement more effective?

Not necessarily. Lab testing has found nitrate content — the compound most beetroot research is actually about — varies widely between products independent of price. Price is a cost comparison, not a potency measurement.

Related reading: how to choose a good beetroot supplement, types of beetroot compared, and what is beetroot.